Blog
The State of Indian Fitness — playbooks, data, opinions.
Weekly essays on running fitness businesses in India — finance, retention, operations, tax, and the messy realities Western SaaS tools never document.
Why Indian gyms churn 40% in Q1 — and how to fix it
The post-resolution slump is real. Here is the data and the playbook to keep January members past March.
The hidden cost of Mindbody for Indian operators
A line-by-line breakdown of what a 1,000-member Indian gym actually pays Mindbody — and why it is 3× the listed price.
GST e-invoicing for gym owners: a 5-minute guide
Everything you need to know about IRN, e-invoicing thresholds, and what changes when you cross ₹5 Cr turnover.
How to set up WhatsApp Business API for your gym
Verified Business profile, message templates, opt-in flows — the actual production setup for Indian gyms.
The economics of an in-house PT marketplace
Should you let trainers freelance through your gym? The numbers from 200+ Indian gyms running PT marketplaces.
DPDP Act 2023: what every Indian fitness operator must do
Consent, data localisation, breach reporting, the works. A lawyer-reviewed checklist.